In search of a new logo

What does a logo mean?

The abbreviation LOGO stands for Graphic Oriented Communication Language. The term LOGO is also a symbol used to recognize the public identification of a brand or company. A logo can be an abstract drawing or a symbol representing a wordmark.

But they can be much more than that! A good logo is the cornerstone of your brand. It helps people understand what you do, who you are and what you stand for.

What is the purpose of a logo?

A logo is a symbol made up of text and images. It forms the basis of a company’s or institution’s visual identity. The main role of a logo is to identify a brand or company at a glance. The logo must be easily memorable and, if possible, leave a lasting impression.

How to get a good logo?

1. Create a simple, easily recognizable logo ;
2. Opt for a unique visual that you won’t see anywhere else;
3. Choose no more than 2 or 3 colors;
4. Use a single font;
5. Make sure your company logo is timeless;
6. Make your logo adaptable to all media.

Simplicity is the key to a legible, memorable logo. With an overloaded design, too many fonts or too many different elements, you risk making your message unreadable. Think of Nike’s famous comma.

An effective logo needs to be adaptable and flexible for use in different contexts and on different media. Check whether your logo can be easily resized, whether the colors and visual elements are adaptable, and whether the logo works well in black and white or in inverted colors.

What makes a logo attractive?

It has to be highly visually recognizable and capable of arousing emotions. The advantage of a more graphic icon is that it can often carry more visual weight. Ideally, your icon should be simple enough for customers to remember even after a quick glance online or offline.

Arousing emotions!

The greatest challenge in creating a logo is to recognize the emotion we want to communicate, the symbol or symbols that spontaneously elicit a recognition effect, which identifies us collectively. The question is therefore to identify the strongest images that will arouse the most emotion in the widest possible audience (citizens first).

History and heritage

The Township of Stanstead consists mainly of the hamlets of Fitch Bay and Georgeville

Fitch Bay (Founded in 1792)

As its name suggests, Fitch Bay is located near a bay on Lake Memphremagog. The town began to develop in the mid-19th century. At the time, plans were afoot to build a canal linking Fitch Bay to Lake Massawippi, to encourage small steamboat traffic. By 1881, the village had 3 churches, 3 shops and a population of 300.

Near the village, on Route 247 South, there is a covered bridge (Narrows Bridge) built in 1881 by Charles McPherson. It is 28 metres long and in good condition. This bridge is the successor to the first conventional bridge built over the Narrows in 1802 to provide a link between Georgeville and Stanstead Plain. Because wooden bridges have a limited lifespan due to the accelerated rotting caused by bad weather, covered bridges seem to be the best solution. The neo-Gothic St. Matthias Anglican Church, built in 1889, is also worth a visit in the heart of the village.

Georgeville (Founded in 1797)

Long one of the region’s main communities, the village of Georgeville has an impressive history.

In 1797, Moses Copp and his family left the west bank of the Memphrémagog and settled on the opposite bank to operate a ferry service linking the two banks. The ferry remained in operation until 1850.It was then named Copp’s Ferry.

Over the years, the number of settlers grew, and a hotel for passing travellers, shops and a school were built. The ferry played a major role at the time; it was an important link on the route between Stanstead Plain and the Richelieu River. Travellers from Potton Township had the choice of taking the ferry or the more difficult route around the lake to Magog, and then back down to Georgeville by boat.

In 1822, Copp’s Ferry became Georgeville. One hypothesis is that this name was chosen to commemorate the birth of the village’s first child, George Fitch Copp, the son of Moses. A second hypothesis is linked to obtaining a post office; it was thought that naming the place after the reigning sovereign, George IV, would have better chances.

Georgeville then became a busy holiday resort. The Elephantis Hotel (named after the mountain range opposite Georgeville) was one of the establishments that got people talking. It housed a dance hall that aroused the ire of the village’s Methodists, who disapproved of the consumption of alcohol there.

On the night of 15 July 1898, the owner’s wife had an unfortunate fall with a paraffin lamp in her hand. Within a few hours, the hotel and 11 neighbouring houses were destroyed. Georgeville never recovered from this disaster.

Several steamboats appeared on the lake, including the Mountain Maid, which ran the Magog-Newport shuttle between 1860 and 1892, and later the famous Lady of the Lake, which also graced the lake.

Routes to take

Brown’s Hill Road, located between Ayer’s Cliff and Fitch Bay, offers several particularly interesting panoramic views for travellers wishing to venture into the hinterland.

What’s more, two scenic routes leave from the heart of the village of Georgeville. Magoon Point Road, which runs alongside the lake, offers several kilometres of interesting views of Memphrémagog. Channel Road follows Route 247 towards Fitch Bay. Travellers who continue in a straight line on this road rejoin Route 247, which leads to Beebe Plain.

Source: MRC Memphrémagog